Weather determines the timing of your promotions

High-precision data unique to Weathernews enables
effective targeting.

Weather × Behavioral Change

How Weather Changes Human Behavior

Temperature shifts as small as 1°C create significant behavioral changes.
Seasonal and weather patterns are key predictors of consumer purchasing behavior.

Want to eat ice cream

Want to drink refreshing beverages

Want to go outside

Want to drink warm beverages

Want to eat hot pot or oden

Extreme Heat

Comfortable

Extreme Cold

Strengths of Weather Media

Japan's largest weather forecast brand
boasting No.1 forecast accuracy

With 45 million MAU (Monthly Active Users) across app and web, and over 1.3 million YouTube subscribers, we are Japan's largest weather media platform. From weather forecasting to content creation, web development, design, operations, distribution, and measurement - we handle everything in-house end-to-end. We respond quickly to our customers' needs.

Weathernews App

When users open the WeatherNews app, they'll see static images and videos right on the first screen. You can target your content based on current weather conditions like temperature and weather patterns, plus user demographics including interests, age, gender, and location. Our weather-based targeting is powered by the most accurate forecast data in Japan.

Weather Program "Weathernews LiVE"

A user-participatory weather program that broadcasts live 24/7/365 on YouTube. Professional meteorologists engage directly with viewers while delivering critical weather and disaster information. Partner with us to reach an engaged audience—74% of users develop positive feelings toward featured brands.

Weathernews App

Optimal promotions
synchronized
with weather

Utilizing our No.1 accuracy weather data, we deliver content based on weather and various indices,
enabling effective promotions aligned with user behavioral changes.

Targeting using weather, temperature, and various indices

Weather-linked targeting using our No.1 accuracy weather data enables effective promotions aligned with user behavioral changes. Distribution based on indicators such as pollen count and heat stroke forecasts is also possible.

Interest-based targeting

Using behavioral history measured uniquely by Weathernews, we can deliver content tailored to user preferences. Combined with weather and indices, even more precise targeting becomes possible.

Targeting based on age, gender, and area information

Distribution to specific prefectures is possible, enabling content that addresses region-specific needs. Approaches considering gender, age groups, and lifestyles are also possible.

Weathernews LiVE

Would you like to
partner with our weather program?

A weather program that broadcasts live 24/7/365 primarily on YouTube.
Dedicated weather casters and meteorological professionals deliver daily weather and disaster information faster and more detailed than anywhere else. A key feature is being a user-participatory weather program utilizing the platform's chat function.

Regular Partnership

Distribute original index forecasts within the program

View Case Study Videos

Spot Advertisement

Create and distribute infomercials

View Case Study Videos

Program Corner

Distribute original index forecasts within the program

View Case Study Videos

Other projects beyond these three can also be implemented upon consultation, so please feel free to contact us.
Live broadcast segments are clipped and uploaded as videos, allowing secondary use on owned media and other platforms.

Weather determines the timing of your promotions

How Weather Changes Human Behavior

Strengths of Weather Media

Weathernews App

Weather Program "Weathernews LiVE"

Optimal promotions synchronized with weather

Targeting using weather, temperature, and various indices

Interest-based targeting

Targeting based on age, gender, and area information

Would you like to partner with our weather program?

Regular Partnership

Spot Advertisement

Program Corner

Optimal promotions
synchronized
with weather

Would you like to
partner with our weather program?